Buy-in => Believe-in

Change is never easy. I’ve learned that to be effective and lasting, we need “Believe-in” beyond “Buy-in”: people not only agree but also understand why and take ownership to drive it. When things go well, people feel proud to be part. When things get hard, people would persist, collaborate, and come up creative solutions to overcome the challenges instead of giving up, waiting for a saver, or pointing finger.

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