How do we discover, when the goal is more open-ended?

I believe in the power of education; I’ve seen it transformed my home country and benefited from it. I was excited to join a global company and leader in library system, research databases, and digital content. The industry was new to me and the role was newly created after my 3 trips and 19 conversations with employees. Instead of focusing on improving current products/ business (Horizon 1*) or expanding to adjacent areas (Horizon 2*), I was tasked to think aheadwhat might be the growth opportunities in 3-5 years and we’re not in (Horizon 3*)?

How would you feel and do when there was no playbook, nor predecessor, and no prior experiences?

I was thrilled, grateful for the unique opportunity, and uncertain. Without all above meant I need to work harder and learn faster. It also meant I have no baggage or perception; nothing is impossible but ask…so I started with my manager. I asked him to recommend 3 people whom he sees as forward-thinking, not afraid to question the status quo, collaborative, and willing to go extra mile for greater good. I reached out to them requesting a conversation—I want to know them, understand their works, and hear what they see as opportunities and challenges. At the end of our conversation, I asked each of them the same question as I did with my manager, to recommend people that I could consult with and learn from.

The result?

Soon, word spread: people stopped me in the hallway asking if I was working on the future. The snowball rolled, in two months, I talked with more than 60 colleagues across functions, levels, and geographics and met/ talked with 20 customers. The journey of listening, reflection, and relationship-building led to a pool of 160+ ideas (segmented into 18 categories), 4 starting projects across 3 horizons, and 2 global initiatives.

What I learned from the experience and you all can do:

    • Just start: Wherever you are, plant a seed. Every influence matters. You’ll improve as you go; even failure brings learning.
    • Ask and listen: Uncertainty is difficult, but it’s the best time to learn. Thinking differently opens new possibilities. You don’t need to be right or have a big title—let the best ideas shine.
    • Inspire action with genuine purpose: People feel sincerity. Most want to support positive change. Even naysayers can motivate us to improve and turn impossible into inevitable.

    Discovery without a fixed goal is about openness, serendipity, and letting ideas grow.

    How do you discover?

    I’d love to hear your experiences, thoughts, or questions.

    * McKinsey’s The three horizons of growth.

    Part of the Make a Positive Difference series — Thinking Differently, Acting Purposefully.

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