Jeremy loves outdoor; he is an active runner, biker, and hiker. He started Atayne, an active apparel company yet it’s not just another T-shirt company. Each Atayne was made from 100% recycled plastic bottles, certified to be free of harmful chemicals, and supporting local economies: made in USA. Atayne was also a B Corp that commits to a triple bottom line: people, planet, and profit.
I was intrigued and impressed by the “shirt of causes” so I reached out to Jeremy. We had a good discussion in 2015. I liked Jeremy’s energy and mission for Atayne to inspire positive environmental and social change through the power of active lifestyles. I supported by reviewing and providing suggestions for the brand, strategy, and digital presence.
Recently, I had a catch up with Jeremy. He has moved on from Atayne; now he wants to help organizations take Big Acts – make bigger positive impact in the world by bringing together Brand Purpose, Company Assets, Stakeholder Meaning, and Impact Relevancy.
Best wish, Jeremy…to save our planet, hug a lot of trees, and enjoy some great tequila along the way!